skip to Main Content
Corporate Design: Redesign Of The Logo Of A Fruit Farmer, By Corliss-Design, Before And After


Logo Redesign for Obstbau Hutter

When the jam labels for Obstbau Hutter were created I also recommended doing a redesign of their logo. The one before was very confusing, restless, and neither logical nor clear. The apples were nice in general, but the execution was poorly done: with all those overlapping and intersecting lines it was very confusing for the eyes, and the color order wasn’t based on a logical color order of the depth axis.

The result of the redesign is much calmer and clearer now. The color order is set up logically on the depth axis. This makes the logo, and hence the orchardist, look much more professional.

2021, project for Obstbau Hutter

Back To Top